Ndi mamiliyoni akukhala pamizere kunja kwa malo ogulitsira ku UK kuyambira pakati pausiku, osaka malonda akusangalala ndi ndalama zokwana £4.75bn pakugulitsa kwamasiku ano a Boxing Day.
Ogulitsa akuchepetsa mitengo ya zovala, nyumba ndi zida ndi 70 peresenti pofuna kukopa ogula ambiri momwe angathere m'chaka chovuta pamsewu waukulu.
Ndalama zonse zomwe zimagwiritsidwa ntchito m'sitolo ndi pa intaneti zakhala zikukwera kwambiri pakugulitsa tsiku lililonse ku UK, ziwonetsero zochokera ku Center for Retail Research zikuwonetsa.
Akatswiri akulosera kuti ndalama zokwana £3.71bn zomwe zimagwiritsidwa ntchito m'masitolo ndi pa intaneti zidzaposa mbiri ya chaka chatha ya £ 4.46bn.
Ogula adadzaza mumsewu wa Oxford Street waku London wa malonda a Boxing Day pomwe ogulitsa ambiri adachepetsa mitengo kuti akope ogula pambuyo pa chaka chovuta pamsewu waukulu.
Osaka masauzande ambiri amazungulira mozungulira malo ogulitsira a Silverlink ku North Tyneside
Ogulitsa ambiri akupereka ndalama zambiri kuti asunge phindu monga akatswiri amati "ndizolimbikitsa" kuwona ogula akukhamukira m'masitolo akuluakulu.
Anthu masauzande ambiri adakhala pamzere kuyambira koyambirira m'malo ogulitsira ndi malo ogulitsira, kuphatikiza Newcastle, Birmingham, Manchester ndi Cardiff.
Msewu wa Oxford unalinso wodzaza, ogula akukhamukira kumalo ogulitsira, mitengo ikutsika ndi 50 peresenti m'masitolo ena.
Kugulitsa kwachisanu kwa Harrods kunayamba m'mawa uno ndipo makasitomala adafika ku 7am, ndi mizere yayitali yomwe imapanga mbali zonse za sitolo yotchuka.
Ofufuza adatinso kuchuluka komwe kukuyembekezeka lero kudachitika chifukwa cha ogula omwe amayang'ana kwambiri Tsiku la Boxing kuti atenge malonda, komanso kukwera kwa Khrisimasi pambuyo pa ogula ochepa Khrisimasi isanakwane.
Ogula m'dziko lonselo anali atafola panja m'mashopu kusanache, ndipo anthu adajambulidwa atanyamula milu ya zovala zotsika mtengo mkati, popeza anthu opitilira theka la miliyoni akuyembekezeka kukhamukira pakati pa London.
Kafukufuku wopangidwa ndi VoucherCodes Retail Research Center akuwonetsa kuti kugwiritsa ntchito masiku ano kukuyembekezeka kukhala pafupifupi kuwirikiza katatu kwa £ 1.7bn pa mantha Loweruka pamaso pa Khrisimasi ndi 50% kuposa £ 2.95bn pa Black Friday.
Ndalama zogulitsira zatsika chaka chino - kupukuta pafupifupi $ 17bn kumagawo am'masitolo akuluakulu aku Britain - ndipo kutsekedwa kwamalo ambiri kukuyembekezeka mu 2019.
Pulofesa Joshua Bamfield, mkulu wa Center for Retail Research, anati: “Tsiku la nkhonya linali tsiku lowonongera ndalama zambiri chaka chatha ndipo lidzakhala lalikulu kwambiri chaka chino.
"Ndalama zokwana £3.7bn zomwe zimagwiritsidwa ntchito m'masitolo ndi $ 1bn pa intaneti zidzakhala zokwera kwambiri chifukwa masitolo ndi makasitomala akhala akunena kuti pafupifupi ogula onse aziganizira kwambiri tsiku loyamba la malonda kuti apeze malonda abwino.
Ogula amawona nsapato mkati mwa sitolo ya Selfridges pa Oxford Street panthawi ya malonda a Boxing Day. Akuyembekezeka kukhala tsiku la nkhonya lomwe limawononga ndalama zambiri kuposa kale lonse, akatswiri akuyerekeza ndalama zokwana £4.75bn.
Malo osungirako malonda a Lakeside ku Thurrock anali odzaza ndi osaka malonda m'mawa wa malonda a Boxing Day lero.
“Kafukufuku wasonyezanso kuti ogula ambiri amawononga ndalama zawo zonse nthawi imodzi, mosiyana ndi zaka zingapo zapitazo pamene anthu ankagulitsa kangapo pa sabata imodzi kapena ziwiri.
Anthony McGrath, katswiri wa zamalonda pa Fashion Retail Academy, anati zinali "zolimbikitsa" kuona zikwi za anthu akukhamukira m'misewu m'maola oyambirira.
Anati: "Ngakhale kuti mayina akuluakulu adayamba kugulitsa pa intaneti kale, mizereyo inasonyeza chitsanzo cha bizinesi chomwe chimagwiritsidwa ntchito ndi ogulitsa monga Next, kumene katundu amachepetsedwa mpaka Khrisimasi itatha, yomwe idakali umboni wa kupambana.
'M'nthawi yakukula kwa malonda pa intaneti, kusuntha kulikonse kochotsa ogula pabedi ndi kulowa m'sitolo kuyenera kuyamikiridwa.
“Ogula ayamba kusamala kwambiri ndi zikwama zawo zachikwama, akudikirira mpaka Boxing Day kuti agule zovala zapamwamba ndi zinthu zapamwamba.
Pofika 10.30am pa Boxing Day, magalimoto oyenda pansi ku London West End anali atakwera 15 peresenti chaka chatha pomwe ogula adakhamukira kuderali kukagulitsa.
Jess Tyrrell, wamkulu wamkulu wa New West End Company, anati: “Ku West End, taona kuwonjezereka kwa Boxing Day ndi kuwonjezeka kwa 15 peresenti ya anthu oyenda pansi m’mawa uno.
“Kuchuluka kwa alendo odzaona m’mayiko akunja kwachititsa kuti pakhale ndalama zochepa, pamene ogula m’nyumba nawonso akufunafuna tsiku lopuma pambuyo pa zikondwerero zabanja dzulo.”
"Tili m'njira yoti tigwiritse ntchito £50m lero, ndalama zonse zikukwera kufika pa $ 2.5bn panthawi yofunika kwambiri yamalonda ya Khrisimasi.
"Chakhala chaka chopikisana kwambiri komanso chovutirapo kwa ogulitsa ku UK, kukwera mtengo komanso malire.
"Monga olemba anzawo ntchito akuluakulu mdziko muno, tikufunika boma kuti liyang'ane kupyola pa Brexit ndikuthandizira ogulitsa ku UK mu 2019."
Malinga ndi ShopperTrak, Tsiku la nkhonya likadali tsiku lalikulu logula - kuwononga kawiri pa Boxing Day monga Lachisanu Lachisanu chaka chatha - ndi £ 12bn pakugulitsa pakati pa Khrisimasi ndi Chaka Chatsopano.
Katswiri wazanzeru zamalonda ku Springboard adati kutsika kwapakati ku UK pofika masana kunali kutsika ndi 4.2% kuposa nthawi yomweyo pa Boxing Day chaka chatha.
Uku ndikutsika pang'ono pang'ono kuposa kutsika kwa 5.6% komwe kudawoneka mu 2016 ndi 2017, koma kutsika kwakukulu kuposa Boxing Day 2016, pomwe kuchuluka kwa phazi kunali 2.8% kutsika kuposa mu 2015.
Inanenanso kuti magalimoto oyenda pansi kuchokera ku Boxing Day mpaka masana anali otsika ndi 10% kuposa Loweruka, Disembala 22, tsiku lochita malonda kwambiri Khrisimasi isanachitike chaka chino, ndi 9.4% kutsika kuposa Lachisanu Lachisanu.
Chaka chakhala chovuta kwa ogulitsa malonda odziwika bwino mumsewu monga Poundworld ndi Maplin, Marks & Spencer ndi Debenhams akulengeza mapulani otseka masitolo, pamene Superdry, Carpetright ndi Card Factory anapereka machenjezo a phindu.
Ogulitsa m'misewu yayikulu akhala akulimbana ndi kukwera mtengo komanso chidaliro chotsika cha ogula pomwe ogula akuwononga ndalama mkati mwa Brexit kusatsimikizika komanso anthu akugula kwambiri pa intaneti m'malo moyendera masitolo a njerwa ndi matope.
Pafupifupi anthu 2,500 adayimilira kunja kwa Newcastle's Silverlink retail campus nthawi ya 6 koloko kuti atsegule Next store.
Chimphona cha zovala chinapereka matikiti okwana 1,300, ndi anthu angati omwe sitoloyo imatha kukhala nawo nthawi imodzi, koma pamene aliyense adalowa, panali anthu oposa 1,000 omwe akuyembekezera kulowa.
Kugulitsa kotsatira ndi chimodzi mwazinthu zomwe zikuyembekezeredwa kwambiri pa Tsiku la Boxing, popeza mtengo wazinthu zambiri wachepetsedwa mpaka 50%.
"Anthu ena atha kuganiza kuti kudikirira maola asanu kuti mutsegule sitolo ndizovuta, koma sitikufuna kuti tipeze ndalama zabwino kwambiri tikamalowa."
Ena anali kudikirira kwa nthawi yayitali ataima pamzere kuzizira kozizira ku Newcastle, atakulungidwa ndi mabulangete, zipewa zotentha ndi makoti.
Ogula adawonedwanso ali pamzere kunja kwa Next pa malo ogulitsira a Bullring Central ku Birmingham ndi Manchester Trafford Center m'mawa uno.
Debenhams imayamba pa intaneti komanso m'masitolo lero ndipo ipitilira mpaka Chaka Chatsopano.
Komabe, malo ogulitsira akugulitsa kale Khrisimasi isanakwane, mpaka 50% kuchotsera zovala zachikazi, kukongola ndi zonunkhira.
Tech giant Currys PC World idzachepetsa mitengo, ndi malonda chaka chatha kuphatikizapo zapadera za laptops, TV, makina ochapira ndi mafiriji a furiji.
Don Williams, mnzake waku UK ku KPMG, adati: "Kuyambira Black Friday idafika ku UK mu 2013, nthawi yogulitsa zikondwerero sinakhale yofanana.
"Zowonadi, kusanthula kwam'mbuyo kwa KPMG kudawonetsa kuti kuchotsera kwa Novembala kunasokoneza nthawi yogulira zinthu za Khrisimasi, kukulitsa malonda ndikupangitsa ogulitsa kuti achepetse nthawi yayitali.
"Ndi Black Friday kukhala yokhumudwitsa chaka chino, ambiri akhululukidwa chifukwa choyembekeza kuti apindula pambuyo pa Khrisimasi, kuphatikiza Boxing Day.
' Koma, kwa anthu ambiri, izi nzokayikitsa.Ambiri adzavutikabe kukopa ogula, makamaka ogula omwe akubweza ndalama zawo.
"Koma kwa ogulitsa omwe akusunga zinthu zomwe ziyenera kukhala nazo, pakadali zambiri zoti azisewera nawo pachikondwerero chomaliza."
Ogulitsa akhala akupanga mzere kunja kwa Next pa malo ogulitsira a Bullring & Grand Central ku Birmingham mzinda wapakati kuyambira pakati pausiku kuti awone zomwe zili pamalonda a Boxing Day.
Nthawi yotumiza: Mar-03-2022